In today’s competitive business world, the know how, the tool and the consistency are the three main foundations to guarantee your business’ success. A successful sales organization should know how to be in control over the sales process as a whole by defining strategies, organizing plans and motivating sales members to pursue a common goal. Moreover, a self-running lead generation engine would improve your prospecting plan and ensure the consistency of your sales results.

• Get to know the market best practices to use the CRM efficiently, in order to establish these foundations.
• Be sure that you are aware of the areas of improvement in your sales and marketing organization and be able to prioritize them.