Marketing Specialist
Job Description
Reyada is looking for a motivated and creative Marketing Specialist to lead and execute marketing and lead generation activities that support the company’s strategic growth goals. In this role, you will play a key part in shaping Reyada’s digital presence, driving brand awareness, and ensuring consistent, high-quality communication across all channels.
The ideal candidate is a strategic, data-driven marketer with a strong passion for technology, brand building, and digital transformation.
The ideal candidate is a strategic, data-driven marketer with a strong passion for technology, brand building, and digital transformation.
Job Responsibilities:
- Plan, lead, and execute integrated marketing campaigns aligned with Reyada’s business objectives.
- Manage digital marketing initiatives including social media, email, PPC, SEO, and content marketing to enhance lead generation.
- Coordinate with external agencies to ensure all campaigns and materials reflect Reyada’s brand identity and messaging.
- Develop and maintain a marketing calendar that aligns with product launches, webinars, and key business milestones.
- Monitor, analyze, and report on marketing performance metrics (traffic, leads, conversions, ROI), optimizing campaigns for better results.
- Collaborate closely with internal teams — including Sales and Service Delivery — to support business development and customer acquisition efforts.
- Maintain consistent brand messaging across all channels while reinforcing Reyada’s culture and values.
- Manage the marketing budget effectively and ensure optimal allocation of resources.
- Stay up to date with industry trends, emerging tools, and new marketing techniques to keep Reyada ahead of the curve.
- Conduct ongoing market and competitor analysis to identify opportunities and refine positioning.
- Bachelor’s degree in Marketing or Business is a must.
- 1–3 years of experience in marketing, preferably in the IT or digital solutions sector (fresh graduates with relevant training are encouraged to apply).
- Strong understanding of digital marketing channels and metrics.
- Excellent communication, organizational, and analytical skills.
- A proactive, creative, and results-oriented mindset with a passion for technology and innovation.
- Ability to work collaboratively across teams and manage multiple priorities.
Benefits:
- Competitive compensation package.
- Professional growth and continuous learning opportunities.
- Exposure to cutting-edge digital transformation and CRM technologies.
- A collaborative, high-standard work environment that encourages innovation.
Job Details
Job Location: Nasr City, Cairo, Egypt
Company Industry: IT Consulting & Services
Company Type: Employer (Private Sector)
Job Area: Marketing & Business Development
Employment Type: Full Time
Degree: Bachelor's Degree
Company Industry: IT Consulting & Services
Company Type: Employer (Private Sector)
Job Area: Marketing & Business Development
Employment Type: Full Time
Career Level: Associate Level
Graduation Year: 1- 3 years
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