Lead generation Specialist
Job Description
We’re seeking a Lead Generation Specialist who will play a key role in driving Reyada’s business growth by identifying, qualifying, and nurturing potential clients across the MEA region. This role requires a balance of analytical skills, digital marketing insight, and sales-driven communication to create high-quality leads that convert into real opportunities.
- Conduct research to identify potential clients and decision-makers across target industries.
- Use digital platforms (LinkedIn, email, CRM, and other tools) to generate and qualify new leads.
- Build and maintain a consistent lead pipeline that aligns with Reyada’s sales objectives.
- Collaborate with the Sales and Marketing teams to develop outreach campaigns and prospecting strategies.
- Track, manage, and update leads in the CRM system (Bitrix24).
- Qualify inbound leads from marketing campaigns and ensure smooth handover to Sales for follow-up.
- Develop lead scoring models to prioritize high-value prospects.
- Analyze lead conversion metrics and continuously optimize the lead generation process.
- Support the creation of targeted prospect lists for webinars, campaigns, and events.
- Contribute to market research and competitor analysis to enhance outreach effectiveness.
Required Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field.
- 1–3 years of experience in B2B sales, preferably in IT, SaaS, or digital transformation solutions.
- Strong understanding of B2B sales processes and CRM systems (Bitrix24 experience is a plus).
- Proficiency in LinkedIn targeting, email outreach tools, and market research techniques.
- Excellent communication skills in English and Arabic.
- Data-driven mindset with attention to detail and accuracy.
- Self-motivated, target-oriented, and able to work both independently and collaboratively..
- A dynamic and innovative work environment that values growth and creativity.
- Continuous learning opportunities with exposure to CRM, RPA, and AI solutions.
- Collaboration with regional teams across MEA.
- Competitive compensation and performance-based incentives.
Job Details
Job Location: Nasr City, Cairo, Egypt
Company Industry: IT Consulting & Services
Company Type: Employer (Private Sector)
Job Area: Sales & Business Development
Employment Type: Full Time
Degree: Bachelor's Degree
Company Industry: IT Consulting & Services
Company Type: Employer (Private Sector)
Job Area: Sales & Business Development
Employment Type: Full Time
Career Level: Mid-Level
Years of Experience: 1-3 years
Degree: Bachelor's Degree
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